Story - 16 07 20 Why ROOV?

Logo of ROOV

Why did we choose this name for our company? Retrace, Organise, Optimise, Visualise? 

When you read our story, you know where it all began: with the construction of a new house, a lot of paperwork, and a budget to keep under control. When we initially started this challenge, our working name was Housepass. A digital passport of your home where you could easily transfer it to another owner. Thanks to a market research at IMEC, it turned out that our application needed to be expanded. Due to this evolution, Housepass has gradually been transformed into ROOV. We wanted to keep the connection of Housepass: roof is a roof over your head, which links to a personal household situation. Eventually the name changed from Roof into ROOV, with each letter representing a unique aspect of our application.

ROOV is short and stands for: Retrace, Organise, Optimise and Visualise.


artificiële intelligentie

One of the things that many people struggle with is finding (retrace) documents, invoices,.... Thanks to our Artificial Intelligence which we wrote ourselves, you can find every document, every issue, every income within 3 seconds by means of a simple search function. No more hours searching for insurance documents, warranty certificates,....


vrouw met laptop en categorieën

When using the app correctly, you always start with organising: keeping track of invoices, collecting rental contracts and insurance documents, certificates, everything you find in your filing cabinet. You can store this in our highly secure digital archive in the cloud: always accessible, anytime and anywhere. You will never have to spend hours searching for an invoice or warranty certificate.


vrouw kijkt om facturen te optimaliseren

When all this data is captured and easily retrieved, the ultimate goal is optimisation. Our analytical model is built in such a way that it will store your data in full compliance with GDPR and privacy rules. ROOV will soon be looking for better/cheaper opportunities in the market without you having to do anything yourself. If you don't get better proposals, this means that you have the cheapest on the market. Save money in a simple way and let the latest technological evolutions work for you and swipe left or right that's all we ask.



A clear overview per month of your income and expenses? By capturing all data in one central place, you can easily visualize it in easy-to-read graphs. An overview per category or if you wish to consult all your costs per month, you can do all this in the ROOV app. By continuously analysing you will see trends (monthly/yearly) and you will be able to see where you can save.


ROOV is the accountant for the private individual. Never pay an invoice too late again, always stay up to date with the cheapest prices on the market and get a perfect overview of your income and expenses.


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